The Political Typology is a longstanding effort to sort voters into homogeneous groups based on their values, political beliefs and party affiliation. The current report is based on a two-part survey of 2,000 Americans interviewed in December 2004, most of whom were recontacted to follow up on current political issues in March 2005. The new analysis divides the American public into nine distinct groups, each with their own unique outlook on politics and the issues of the day. This is the fourth Political Typology study, following previous studies in 1987, 1994 and 1999.

Contrary to the widespread impression of a nation only divided into two unified “red” and “blue” camps, our latest survey finds important cleavages on values and basic attitudes within each party. As a result, both parties face internal challenges as well as opportunities to expand their constituencies. While Republicans have made strong and election-determining inroads among independents, divisions over social and domestic issues may make it difficult for them to consolidate and build upon that advantage. Democrats, however, must deal with a more diverse constituency that is sharply divided on social and cultural values.

Where Do You Fit?
Answer the typology questionnaire online and find out which Typology group you fit into.

Analyze Issues and Coalitions
See how the Typology groups line up on the major issues of the day.