Typology Development - Data Presentation

Would you say your overall opinion of John Kerry is…

Very favorable
Mostly favorable
Mostly unfavorable
Very unfavorable

Nationwide Total	17%/24%	36%/13%

Enterprisers	44%/40%	11%/0%

Social Conservatives	42%/35%	14%/4%

Pro-Government Conservatives	22%/38%	16%/7%

Upbeats	13%/38%	30%/8%

Disaffecteds	28%/28%	18%/5%

Bystanders	16%/16%	43%/9%

Conservative Democrats	7%/14%	43%/30%

Disadvantaged Democrats	0%/8%	47%/39%

Liberals	3%/15%	65%/13%

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The Pew Research Center for the People and the Press is one of six projects that make up the The Pew Research Center. The Center is supported by The Pew Charitable Trusts.